Any mobile marketing plan is going to center around the text message or the short messaging service (SMS). Because the text message is the central feature of any mobile park marketing plan, you need to know how to craft good messages. To learn how to make the right messages for your mobile marketing plan, keep reading. Here are some smart tips for making good text messages that will help you with your business.

First you need to keep your messages short. This is probably the most important thing you can do, and the hardest thing to do, in your text messages. Short text is easy to read, and it is direct to your customer. Long messages that ramble on, and long blocks of text are not good messages to send to people on their cell phone. People are always receiving text messages, and getting one that is long is not something people enjoy. Sometimes, they completely ignore long messages. Be concise.

Always offer people the choice to not receive your messages anymore. There are a lot of reasons someone may not want to get messages from you anymore, and some of them are reasons that have nothing to do with you. Making it easy for someone to stop receiving your messages will be a good business practice. You can include a stop function or you can simply tell them how to get no more messages from you by including directions at the end of your e-mail messages.

Personalize your text messages as much as you can. Try to send messages to subgroups of your customers. For example, you might want to send a text message to just the women in your list. Or, you might want to allow users to customize their own messages by asking them whether they want to receive HTML messages or plain text messages from you.

Offer loyal customers discounts and coupons codes. Discounting coupon codes are always appreciated by customers, but loyal customers should get the best rewards of all. Make sure that the offers you send to people on your mobile marketing list are better then the deals that other people get. This will give people an incentive to sign up, and it will show loyal customers that you care about their business.

Make sure that you have an action in mind with every message. There should be a reason that you are sending this message to people. Give them an action to take, and they will be more likely to take it. This will boost sales in itself, because you will find that more people buy when you simply make the suggestion they should.

Mobile marketing through the text message or SMS is very inexpensive, and is a very intimate way of doing your marketing. You just need to know the right things to say and the right things to include in those messages to make people want to buy from you. Use the information in this article to help you.