The vast majority of emails sent every day are actually spam. These are people trying to sell a product by sending ads to people who have not signed up to receive them. This makes it even harder to get attention with your ads. Even just getting people to sign up for an email mailing can
In all of the different marketing fields a business owner can engage in, writing effectively is an important skill. This is certainly true when it comes to email marketing. Even though business owners can use fancy HTML, images, and multimedia to glitz up their emails today, the success or failure of...
Although email marketing remains an effective way to communicate with your current and potential customers, as time goes on you have to compete with more and more traffic, bound for your subscribers’ inboxes. In order to make your emails stand out and hang on to your readers’ attention, follow...
Email marketing is a tool for promoting your business that’s easy to use and that has an excellent track record. The skills and tools required are minimal, and practically anyone can drum up more business with a well-executed email campaign. Just keep in mind that there are a few mistakes out there...
Email marketing through mobile phones is a very popular thing today. Experience and studies show that a great strategy to maximize the impact of marketing through email is to use parts of your audience to test parts of your emails. This is a technique known as A/B testing. Throughout this article you...